Working parents in today's hectic world frequently need dependable childcare options outside of the typical school day. Before and after-school care programmes offer children a secure and stimulating environment, giving parents peace of mind and helping students develop a sense of community. Nevertheless, drawing families to your program can be difficult, but you can increase enrollment using the right strategies.

How to Boost the School Care Enrolment?

• Emphasize the Benefits - A lot of parents view before- and after-school care as just a babysitting service. You need to draw attention to the developmental and educational advantages that your programme provides, like the inclusion of developmentally and age-appropriate activities that go well with the school curriculum. The chance for kids to engage socially and emotionally through making friends, practicing cooperation, and honing social skills is another important feature to highlight.

• Collaborate with Schools - Establishing a solid rapport with educators and administrators at local schools is a great way to connect with prospective families. You can work together on special events, provide after-school pick-up services straight from the school, or hold information sessions there. Additionally, schools could publish fliers or notices about your program online or in their publications.

• Use Digital Marketing - A strong online presence is crucial in today's digital age; create a user-friendly website that clearly outlines your programme details, including schedules, fees, and the qualifications of your staff. Utilize social media platforms like Facebook and Instagram to showcase the holistic activities your programme offers.

• Tailored Preschool Programs - Introducing preschool programmes within before and after-school care facilities can be vital to parents who seek comprehensive solutions for their children's development, and offering structured preschool activities can be a significant draw. These programs can include early learning activities, such as reading, writing, and basic math, delivered in a fun and engaging manner· Highlighting the educational benefits of these programs in marketing materials can attract parents looking for a holistic approach to their child's care·

• Flexible Scheduling Options - Recognizing the diverse needs of families, offering flexible scheduling options can enhance enrollment. Parents may require care for varying durations, so providing options for full-time, part-time, and drop-in care can accommodate different schedules. Additionally, allowing parents to adjust schedules as needed, perhaps with reasonable notice, can increase the attractiveness of the programme.

Parents Want the Best for Their Kids

By implementing these strategies, you can effectively communicate the value proposition of St. George Mini School & Infant Care. Before and After School Care in North York, attracting new families and ensuring a thriving and enriching environment for the children in your care. 

Parents can find more about the different programs and their benefits at our website.